TL:DR I wanted to use this as an opportunity to talk a little bit about scalable telemedicine + specialist care, what Thirty Madison is doing, and some of my thoughts on the company and space as a whole. This is a sponsored post - you can read more about my rules/thoughts on sponsored posts
Kinda confused by what the value prop for the GERD product is when 1) PPIs are available OTC/much cheaper via Amazon or Costco (even if you want Rx dosing, you can just double up OTC); 2) There's a minimal clinical difference between an OTC PPI and an Rx PPI apart from dosing; 3) Even if you want the Rx PPI, there's a much smaller barrier to getting that prescription compared to migraine/hair loss drugs as most PCPs/mid levels can easily prescribe them/there's relatively much less stigma around PPIs.
Am I missing something? From a clinical standpoint, I don't see the point, but maybe someone else has insights from a patient perspective.
1) Wouldn't underestimate convenience and branding - think about the number of CPG products that charge premiums for similar base ingredients.
2) Easy access to specialists + care teams to ask questions asynchronously and easily without always needing to go to a visit. Convenience for getting advice too.
Convenience definitely makes sense, I have friends who went to roman for their finasteride just because it took 15 mins over the phone even though it's 3-4x the cost.
I wouldn't have thought branding would matter for something like a person's meds, but 30 Madison probably saw data suggesting it does if they put money behind these ideas.
Kinda confused by what the value prop for the GERD product is when 1) PPIs are available OTC/much cheaper via Amazon or Costco (even if you want Rx dosing, you can just double up OTC); 2) There's a minimal clinical difference between an OTC PPI and an Rx PPI apart from dosing; 3) Even if you want the Rx PPI, there's a much smaller barrier to getting that prescription compared to migraine/hair loss drugs as most PCPs/mid levels can easily prescribe them/there's relatively much less stigma around PPIs.
Am I missing something? From a clinical standpoint, I don't see the point, but maybe someone else has insights from a patient perspective.
1) Wouldn't underestimate convenience and branding - think about the number of CPG products that charge premiums for similar base ingredients.
2) Easy access to specialists + care teams to ask questions asynchronously and easily without always needing to go to a visit. Convenience for getting advice too.
Convenience definitely makes sense, I have friends who went to roman for their finasteride just because it took 15 mins over the phone even though it's 3-4x the cost.
I wouldn't have thought branding would matter for something like a person's meds, but 30 Madison probably saw data suggesting it does if they put money behind these ideas.
Curious if Thirty Madison has its own pharmacy? Or do they contract with a third-party like Truepill under the hood?