Excellent piece! Can you plz share more examples of the “ I forgot about my own lecture about selling in healthcare - the customer in most of these scenarios is risk-averse and cares more about predictability than effectiveness.”?
Both firms stretch the truth on numbers, savings, and even utilization. Telemedicine will have a place, but rashes and sore throats are a tiny part of health dollars.
"If we’re not changing the economics of a visit with telemedicine, we’re not actually figuring out ways to lower cost for the system we’re just making it easier for people to pay into it." too true!
Excellent piece! Can you plz share more examples of the “ I forgot about my own lecture about selling in healthcare - the customer in most of these scenarios is risk-averse and cares more about predictability than effectiveness.”?
Great piece. Registered for your newsletter. Thanks for posting.
Both firms stretch the truth on numbers, savings, and even utilization. Telemedicine will have a place, but rashes and sore throats are a tiny part of health dollars.
"If we’re not changing the economics of a visit with telemedicine, we’re not actually figuring out ways to lower cost for the system we’re just making it easier for people to pay into it." too true!
"The margins are too thin" mantra is based off dated conventional wisdom that's now wayyyyy too dogmatically ingrained into money side thinking.
So many exciting companies that shouldn't be funded according to that principle